SoftGuide > Functions / Modules Designation > Interaction Tracking
Interaction Tracking

Interaction Tracking

What is meant by Interaction Tracking?

The term "interaction tracking" refers to the systematic recording, documentation, and analysis of interactions between a company and its prospects, customers, partners, or internal users. The goal of interaction tracking is to gain a comprehensive understanding of behavior, needs, and engagement in order to optimize communication, processes, and offerings accordingly. Interaction tracking can occur across various touchpoints such as websites, customer portals, sales, marketing, and customer support.

 

Typical software functions in the area of "interaction tracking":

 

 

Examples of "interaction tracking":

 

 

 

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The function / module Interaction Tracking belongs to:

Sales