What is meant by customer review?
The term "customer review" refers to the feedback provided by customers about their experiences with a product, service, or company. These reviews can be given in the form of stars, ratings, text comments, or a combination of different elements. Customer reviews are crucial for businesses as they directly influence the perception and decisions of potential new customers and provide valuable insights for improving products and services.
Typical Software Functions in the Area of "Customer Review":
- Review Collection: Tools for collecting customer reviews, which can be submitted in various formats (stars, text, images).
- Review Analysis: Analysis of customer feedback to identify patterns, trends, or frequent issues.
- Review Filtering: Functions for sorting and filtering reviews by criteria such as date, rating score, or relevance.
- Automated Notifications: Automatic notifications to the business when a new review is submitted, especially for negative feedback.
- Publication and Integration: Features for displaying reviews on the company website, online stores, or social media platforms.
- Response Management: Ability for businesses to directly respond to customer reviews and provide public feedback.
- Sentiment Analysis: Use of AI to determine the overall sentiment expressed in customer reviews.