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Customer groups

Customer groups

What is meant by Customer groups?

"Customer groups" refer to the segmentation of customers into different groups based on common characteristics or behaviors. This grouping allows businesses to develop targeted marketing strategies, provide tailored offers, and make customer communication more effective. Typical characteristics by which customers can be grouped include demographic data, purchasing behavior, interests, or belonging to specific target audiences.

Typical features of software in the "customer groups" area may include:

  1. Group management: Allows businesses to create, edit, and manage different customer groups by assigning them specific characteristics or attributes.

  2. Segmentation: Provides tools for segmenting customer bases based on various criteria such as age, gender, location, purchase history, or interests.

  3. Audience analysis: Enables businesses to analyze the behaviors and preferences of different customer groups to develop targeted marketing strategies and create personalized offers.

  4. Personalized communication: Allows sending targeted marketing campaigns and messages to specific customer groups to increase the relevance and effectiveness of communication.

  5. Offer and discount management: Provides the ability to create and manage special offers, discounts, or promotions for specific customer groups to promote customer loyalty and increase sales.

  6. Reporting and analysis: Provides reporting features to track the performance and effectiveness of different customer groups, identify trends, and make informed business decisions.

 

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The function / module Customer groups belongs to:

Customer master data

Software solutions with function or module Customer groups:

eZentrum: Ihr Webshop kommuniziert mit deLUXE-ERP - vollautomatisch und sicher
4SELLERS
4SELLERS
 
 
 
 
 
 
For visionaries in online retail
TOPIX ERP
TOPIX ERP
 
 
 
 
 
 
A powerful ERP with integrated CRM
OPENService
OPENService
 
 
 
 
 
 
BSS for ISPs, telecommunications and cable network operators
expeedo
expeedo
 
 
 
 
 
 
E-commerce solution and store system with CMS, PIM, SCM, PunchOut (OCI and Ariba), shop-in
audius:CRM – the cross-functional standard software
Best practice for more efficiency in business life
e.bootis-ERPII Suite
e.bootis-ERPII Suite
 
 
 
 
 
 
Future-oriented ERP software for trade, industry & services
deLUXE-ERP
deLUXE-ERP
 
 
 
 
 
 
ERP | CRM | PIM | Merchandise Management | Business Intelligence - complete solution
TOPIX CRM
TOPIX CRM
 
 
 
 
 
 
The CRM for successful selling
Show all 34 programs with Customer groups