"Customer cards" refer to plastic or digital cards issued by businesses to customers to manage loyalty programs or offer special deals and discounts.
Typical functions of software in the "customer cards" area include:
Customer management: The software allows businesses to create and manage customer profiles, including personal information, purchase history, and preferences.
Point systems: The software supports the setup and management of loyalty points or rewards programs, where customers can accumulate points that can be redeemed for products or services.
Offer management: The software enables businesses to create, schedule, and manage special offers, discounts, or promotions for customers associated with their customer cards.
Analysis and reporting: The software provides features for analyzing customer behavior, sales data, and the effectiveness of promotions to make informed business decisions.
Integration with POS systems: The software can seamlessly integrate with point-of-sale (POS) systems to track transactions and update customer card information in real-time.