The term "Cost-Per-Click (CPC)" refers to a billing model in online marketing where advertisers only pay when a user actually clicks on one of their ads. This model is commonly used in search engine advertising (e.g., Google Ads) or paid social media campaigns. CPC is a core component of pay-per-click (PPC) strategies and allows direct control of advertising costs in relation to user engagement.
Campaign Management: Creating, controlling, and optimizing CPC campaigns across various platforms.
Keyword Management: Selecting, analyzing, and managing relevant keywords to maximize click-through rates.
Budget and Bid Management: Defining daily budgets and bids for individual keywords or ads.
Click Analysis: Capturing and analyzing click data to assess campaign performance.
Conversion Tracking: Linking clicks to subsequent actions such as purchases, downloads, or inquiries.
A/B Testing: Comparing ad variants to optimize click-through rates and advertising effectiveness.
Reporting & Dashboards: Visualizing CPC metrics (e.g., click-through rate, cost-per-conversion) to support data-driven decisions.
Audience Targeting: Segmenting and targeting audiences based on demographic or behavioral data.