The term "content optimization" refers to all measures aimed at improving the substance and structure of digital content, especially on websites, online shops, or other digital platforms. The objective is to make content more appealing, comprehensible, and effective for both users and search engines by enhancing visibility, user experience, relevance, and conversion rates.
Keyword Analysis: Identifying relevant search terms to strategically align content with search engine queries.
Readability Check: Evaluating and optimizing the linguistic clarity and comprehensibility of texts.
Content Audit: Automated inventory and analysis of existing content in terms of quality, relevance, and performance.
Duplicate Content Detection: Identifying and avoiding duplicated content within one or multiple domains.
On-Page SEO Analysis: Reviewing and optimizing technical and content-related factors such as meta tags, heading structures, and internal linking.
WDF*IDF Analysis: Comparing the semantic context of a text with competitors to improve topical relevance.
Automated Text Suggestions: AI-powered recommendations for wording, structure, or formatting to enhance performance.
Media Integration: Supporting the effective integration of images, videos, or other media to enrich content.
Enhancing a blog post by adding relevant keywords and subheadings.
Restructuring landing pages for better navigation and increased conversions.
Reducing page load times by optimizing embedded media.
Adjusting product descriptions for improved search engine visibility.
Unifying wording across multiple pages to strengthen brand identity.
Removing outdated or irrelevant posts from a corporate blog.
