What is meant by Candidate Relationship Management?
The term "Candidate Relationship Management" (CRM) refers to the strategic and technological management of relationships between a company and potential as well as existing candidates. The goal is to identify skilled professionals early, maintain long-term engagement, and enhance the candidate experience. CRM involves systematic talent pool management, targeted candidate communication, and automation of recruiting processes to improve talent acquisition efficiency.
Typical Software Functions in the Area of "Candidate Relationship Management":
- Talent Pool Management: Structured storage and organization of candidate profiles for future job openings.
- Personalized Communication: Automated emails, newsletters, and individualized messages to maintain relationships with candidates.
- Multiposting & Job Marketing: Posting job advertisements on multiple platforms and targeted candidate marketing.
- Candidate Analysis & Scoring: Evaluating and ranking candidates based on predefined criteria and artificial intelligence.
- Automated Workflows: Creating and managing processes for follow-ups, sending invitations, or reminders.
- Event Management: Organizing recruiting events, career fairs, or webinars to engage with targeted talent.
- Career Pages & Applicant Portals: Creating and managing company career pages with interactive application options.
- GDPR-Compliant Data Management: Storing and managing candidate data in compliance with data protection regulations.
- Integration with ATS (Applicant Tracking System): Synchronizing candidate data with applicant tracking systems.
- Analytics & Reporting: Providing key metrics to measure the effectiveness of recruitment strategies and candidate interactions.
Examples of "Candidate Relationship Management":
- Talent Community: A company maintains a talent pool of qualified professionals who have not yet applied.
- Reactivation of Former Applicants: Automated outreach to candidates who previously applied.
- Career Pages with Chatbots: Candidates receive personalized responses to job-related inquiries via chatbot.
- Candidate Newsletters: Regular updates on new job openings and company news.
- Events for High Potentials: Invitations to exclusive networking events for promising talent.
- Personalized Job Suggestions: Candidates receive job recommendations tailored to their qualifications.