This market overview provides you with an overview of SEO tools that are indispensable for the successful optimization of websites. With the help of modern SEO software, you can drive on-page and off-page optimization in a targeted manner, create high-quality content and carry out a well-founded technical SEO analysis. The tools support you in sustainably strengthening your online presence, improving the visibility of your website in search engines and generating valuable organic traffic. Key features include keyword research to identify relevant search terms, backlink analysis to evaluate and optimize external links, and website performance monitoring to ensure an optimal user experience. In addition, these tools help identify technical SEO issues that could negatively impact your rankings.