Customer relationship management (CRM) is a customer care tool. It is used to document customer relationships and helps your sales department to respond to customer requests in a targeted manner. The customer information software or CRM software listed in this current market overview serves customer relationship management by documenting and managing all customer or supplier relationships.
The CRM systems include, for example, customer management, route or tour planning and contact management. They map address management and sales control. There is both a mobile CRM and a web-based CRM. The main goal of customer management is to convince the customer of the company's services and to make him feel understood as a customer. A company needs to efficiently identify the needs of the customers. Information from various communication channels such as personal contact, telephone, correspondence, e-mail, etc. is bundled and made available to every employee.