What is meant by xRM?
The term "xRM" stands for Extended-Relationship-Management or Any-Relationship-Management and describes an extension of the traditional Customer-Relationship-Management (CRM) to manage and optimize all types of business relationships. xRM allows companies to efficiently manage not only customer relationships but also relationships with suppliers, partners, employees, and other stakeholders.
Typical software functions in the area of "xRM":
- Contact Management: Centralized management of all contacts and their interactions.
- Data Integration: Seamless integration with existing systems and data sources.
- Process Automation: Optimization of sales, marketing, and service processes.
- Document Management: Efficient management and storage of documents.
- Reporting and Dashboards: Creation of meaningful reports and dashboards to support business decisions.
- Workflow Management: Automation and management of business processes and workflows.
- Mobile Access: Access to data and systems from mobile devices.
- Security and Data Protection: High standards to ensure data security and privacy.