A “web configurator” is an interactive online tool that enables users to individually assemble products, services, or solutions based on their specific requirements. Typically embedded into websites, web configurators guide users step-by-step through selectable parameters and options. The goal is to create a customized configuration—whether for complex products (e.g., machines, vehicles), software solutions, or services. They enhance the user experience, reduce consultation needs, and accelerate the sales process.
Visual Product Configuration: Display of the product in 2D or 3D during configuration, including real-time adjustments based on user selections.
Rule-Based Logic Validation: Ensuring that only technically and economically feasible combinations are selectable (e.g., dependencies, exclusions).
Real-Time Price Calculation: Calculation of individual and total prices based on selected components or options.
Offer and PDF Generation: Automated creation of configuration summaries, technical data sheets, or proposal documents.
Integration with E-Commerce or CRM Systems: Transfer of the configuration to follow-up systems, such as for online purchasing or sales processes.
User Management & Permission Control: Configurator access for end customers, sales partners, or service staff with different permission levels.
Multilingual and Internationalization Support: Support for different languages and regional settings (e.g., currencies, units of measurement).
Mobile Optimization: Usability of the configurator on tablets or smartphones.
Save and Reload Functions: Ability to store configurations and reload or adjust them later.
A machine manufacturer offers an online configurator to assemble production systems from modules and accessories.
A software provider offers a configurator that allows customers to tailor their software license including modules, user count, and support options.
A furniture manufacturer enables customers to configure wardrobes individually in terms of size, color, interior fittings, and handle design.
An automotive company provides a 3D vehicle configurator for selecting paint, rims, interior features, and special equipment visually.
An IT service provider offers a service configurator where companies can select support packages, response times, and SLA options.