What is meant by Trial subscriptions?
Trial subscriptions are time-limited offers where customers get the opportunity to test a product or service for a predefined period before committing to a long-term subscription. This type of subscription allows customers to evaluate the performance, quality, and value of the offering before entering into a long-term commitment. Typically, trial subscriptions last for a few days or weeks and end automatically unless the customer actively chooses to extend.
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Offer Management:
- Management of trial subscription offers, including duration, availability, and terms.
- Setting rules for accessing trial subscriptions, such as one-time use per customer.
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User Management:
- Capture of user data for customers activating a trial subscription.
- Tracking usage of the trial subscription and capturing user feedback.
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Automatic Renewal:
- Option for customers to convert the trial subscription into a long-term subscription.
- Automatic conversion to a paid subscription after the trial period ends unless otherwise specified.
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Customer Communication:
- Sending reminders to customers shortly before the trial period expires.
- Notification of special offers or discounts for customers opting for a paid subscription.
