Target group analysis is a process of collecting, analyzing, and interpreting information about a specific target audience. The goal is to understand the behavior, needs, preferences, and demographic characteristics of this audience in order to develop targeted marketing and sales strategies.
Typical functions of software in the field of target group analysis may include:
Data collection and analysis: The software gathers data from various sources such as surveys, social media, website analytics, etc., and analyzes it to extract relevant information about the target audience.
Audience segmentation: The software can divide the target audience into different segments based on common characteristics such as age, gender, interests, purchasing behavior, etc.
Creation of audience profiles: Based on the collected data, the software creates detailed profiles describing the characteristics and behaviors of the target audience.
Market analysis: The software can analyze market and industry trends to gain insights into the target audience and their needs.
Forecasting and recommendations: Based on the collected data and analysis, the software can make forecasts about the future behavior of the target audience and provide recommendations for marketing strategies.