What is meant by Special prices?
The term "campaign- and target group-specific special prices" refers to special pricing offers made available as part of marketing campaigns or tailored for specific target groups. These special prices are often time-limited and aim to boost sales, attract new customers, or reward existing ones. They are frequently tied to specific conditions, such as purchasing a minimum quantity, using a particular sales channel, or belonging to a defined customer group.
Typical software functions in the area of "campaign- and target group-specific special prices":
- Price Management: Functions for setting and managing special prices based on campaign duration, target audience, and other criteria.
- Segmentation: Identification and segmentation of target audiences to deliver specific pricing offers effectively.
- Discount Management: Management of discount codes, bulk discounts, and other price reductions offered during the campaign.
- Automated Price Adjustment: Dynamic adjustment of prices based on predefined rules, such as inventory levels, demand, or competitor activity.
- Reporting and Analysis: Generation of reports on the effectiveness of special pricing actions, including sales increases and customer acquisition.
- Integrations with E-Commerce and POS Systems: Ensuring that special prices are consistently applied across all sales channels.
Examples of "campaign- and target group-specific special prices":
- Introductory Discount: A special price reduction for the launch of a new product, available only for a limited time.
- Exclusive Offers for Loyal Customers: Special prices offered exclusively to existing customers or members of a loyalty program.
- Bulk Purchase Discounts: Price reductions granted when a certain quantity of a product is purchased.
- Channel-Specific Discounts: Special prices available only through certain sales channels, such as the online store or mobile apps.
- Campaign-Linked Discounts: Price reductions offered during a limited-time promotional campaign, such as during Black Friday.
- Target Group-Specific Prices: Specific offers for defined target groups, such as student discounts or special prices for certain age groups.
