What is meant by SEO?

SEO stands for Search Engine Optimization and refers to the process of improving the visibility of a website or web page in the organic search results of search engines such as Google, Bing, and Yahoo. The main goal of SEO is to increase a website's placement in search engine results and thereby attract more qualified organic visitors.

Typical modules and functions of software in the "SEO" area may include:

Keyword research and analysis: Tools for identifying relevant keywords and phrases used by users in search, as well as analyzing keyword trends, search volume, and competition.
On-page optimization: Features for optimizing content, meta tags, headings, images, and other elements on the webpage to increase relevance for specific keywords and improve user experience.
Technical SEO analysis: Tools for checking the technical aspects of a website such as load time, mobile-friendliness, crawling errors, URL structure, and schema markup to ensure that the website is correctly interpreted and indexed by search engines.
Backlink analysis: Functions for monitoring and analyzing backlinks from other websites to the website, evaluating the quality of backlinks, and identifying potential opportunities for link building.
Competitive analysis: Tools for analyzing the SEO strategies and activities of competitors to gain insights into their performance and positioning in search results and derive own optimization strategies.
Ranking monitoring: Features for regularly monitoring search engine rankings for specific keywords and pages to detect changes in ranking and measure the success of SEO efforts.
Reporting and analysis: Capabilities for generating detailed reports on SEO performance metrics such as organic search results, traffic, conversion rates, and ROI (Return on Investment) to track progress and adjust the strategy.