What is meant by Scoring and decisioning?
The term "scoring and decisioning" refers to the evaluation (scoring) and automated decision-making (decisioning) based on predefined rules, data analysis, or artificial intelligence. The goal is to make decisions that are objective, consistent, and efficient – for example, in credit checks, customer evaluation, or risk assessment. Numerical scores are calculated to serve as a foundation for fully or partially automated decisions.
Typical software functions in the area of "scoring and decisioning":
- Rule-Based Decision Models: Implementation of decision logic using if-then rules or decision trees.
- Scoring Models: Calculation of scores based on defined criteria, such as creditworthiness, customer value, or fraud risk.
- Data Integration: Inclusion of internal and external data sources for evaluation (e.g., financial data, CRM, credit agencies).
- Simulation and Scenario Analysis: Conducting what-if analyses to evaluate alternative decision paths.
- AI-Based Decision-Making: Use of machine learning models for prediction and evaluation.
- Transparent Decision Documentation: Traceable representation of how a decision was made.
- Workflow Automation: Triggering follow-up processes based on decision outcomes.
- Real-Time Processing: Immediate scoring and decision-making at the moment of the event (e.g., online applications).
Examples of "scoring and decisioning":
- A credit application receives a score of 820 and is automatically approved.
- A sales lead achieves a customer value score of 95 and is routed to key account management.
- An order is flagged with a potential fraud risk of 78% and marked for manual review.
- An insurance application is automatically rejected based on a risk score.
- An applicant is excluded in the first round due to a competency score below 60.
- A purchasing process is automatically approved as all decision criteria are met.