What is meant by Sales area management?
The term "sales floor management" refers to the strategic planning, optimization, and control of retail sales floor usage. The goal is to optimally utilize the available space to maximize revenue and profitability while improving the shopping experience for customers.
Typical software functions in the area of "sales floor management":
- Space Planning: Creation and visualization of store layouts and shelf arrangements.
- Assortment Analysis: Evaluation of product performance in relation to allocated sales space.
- Shelf Optimization: Automatic calculation of optimal shelf configurations based on sales data and product dimensions.
- Customer Flow Analysis: Evaluation of customer movements in the store to optimize traffic flow.
- Performance Tracking: Measurement and analysis of key performance indicators such as sales per square meter or conversion rates.
- Seasonal Adjustment: Planning and implementation of seasonal layout changes and product placements.
Examples of "sales floor management":
- Hotspot Analysis: Identification and optimization of high-traffic sales areas.
- Category Management: Allocation of optimal space shares for different product categories.
- Cross-Selling Optimization: Strategic placement of complementary products to increase sales.
- Sight Line Planning: Design of sight lines to improve product perception.
- Promotional Area Rotation: Regular rotation of special offer areas to increase customer attention.
- Shelf Capacity Planning: Adjustment of shelf capacities to demand and delivery rhythms to avoid out-of-stock situations.