Push messages

What is meant by Push messages?

Push notifications are short messages sent by a software application to end users without requiring them to actively open the application. These messages are displayed directly on users' screens, either as text messages, notification icons, or alerts. Push notifications are commonly used to inform users about important information, updates, events, or actions happening within the application.

Typical features of software in the area of "Push Notifications" include:

1. Notification Management: Ability for administrators to create, schedule, and send notifications.
2. Audience Targeting: Selection of the audience to whom the push notification will be sent based on criteria such as user activity, location, or preferences.
3. Personalization: Personalization of push notifications by using user names, past behavior, or demographic information.
4. Real-Time Delivery: Instant delivery of push notifications to inform users about current events or actions.
5. Interactive Notifications: Ability for users to directly respond to push notifications, such as clicking on links or performing actions.
6. Scheduling and Automation: Scheduling and automating the delivery of push notifications at specific times or based on predefined events.
7. Analysis and Reporting: Analysis of user interactions with push notifications as well as creation of reports on open rates, click-through rates, and conversion rates.
8. Integration with Other Systems: Integration of push notifications with other marketing or communication tools for seamless management and tracking of user interactions.
9. Opt-in and Opt-out Management: Management of user preferences regarding the receipt of push notifications and compliance with privacy policies.
10. Geolocated Notifications: Sending push notifications based on the user's location to provide relevant local information.