What is meant by Product information?
"Product Information" refers to the collection and management of all relevant data and details about a product. This information typically includes technical specifications, prices, availability, applications, product images, and descriptions. It serves to provide customers, sales teams, and other stakeholders with the necessary information to make informed decisions.
Typical Functions of Software in the Area of Product Information:
- Central Database: Storage and management of all product information in a central database accessible to all relevant users.
- Data Management: Enabling easy entry, updating, and maintenance of product information.
- Categorization and Classification: Organization of products into categories and classes to ensure easy search and navigation.
- Product Descriptions: Creation and management of detailed product descriptions, including technical specifications, materials, sizes, and other relevant details.
- Multimedia Management: Storage and management of product images, videos, and other multimedia files used for product presentation.
- Price Management: Management of price information, including base prices, discounts, special offers, and other pricing structures.
- Availability Display: Real-time display of product availability and stock levels.
- Application and Usage Information: Provision of information on the applications and usage possibilities of the product.
- Integrations: Seamless integration with ERP, CRM, and e-commerce systems to ensure a consistent data foundation.
- Multilingual Support: Support for multiple languages to provide product information in the languages of target markets.
- Documentation Management: Management of related documents such as user manuals, safety data sheets, and certificates.
- Reporting and Analysis: Generation of reports and analyses to assess product performance and identify areas for improvement.
- Access Rights and Roles: Management of access rights and roles to ensure that only authorized users can make changes to product information.