"Product data" refers to information and attributes that describe and characterize a product. This includes details such as product name, description, technical specifications, dimensions, weight, color, material, manufacturer, price, and availability. Product data plays a crucial role in e-commerce, retail, marketing, and other areas as it helps customers make informed purchasing decisions and enables companies to effectively manage and market their products.
Typical functions of software in the "product data" area are:
Data management: Capture, storage, and organization of product data in a central database or information system.
Product catalog: Creation and management of a digital product catalog that provides a structured representation of all available products.
Attribute management: Definition and management of product attributes such as size, color, material, and other technical specifications.
Image and media data: Integration of images, videos, and other media files to visually represent and showcase products.
Price and inventory management: Management of price information and inventory levels for each product, with automatic updates for changes.
Variant management: Management of product variants or options such as sizes, colors, or configurations.
Search and filter functions: Provision of search and filter functions so users can find products based on various criteria.
Product descriptions and content: Creation and management of detailed product descriptions, features, and benefits to comprehensively inform customers.
Synchronization and integration: Ability to synchronize and integrate product data with other enterprise systems such as e-commerce platforms, CRM systems, or ERP systems.
Versioning and history: Tracking changes to product data and storing historical versions for change tracking and traceability.