What is meant by Product catalog management?
The term "product catalog management" refers to the centralized administration and organization of all products offered by a company within a catalog. This catalog can encompass both physical and digital products and includes all relevant information such as prices, descriptions, technical specifications, and availability. Effective product catalog management allows companies to present their products in a structured and appealing manner, optimize sales processes, and provide customers with easy navigation through the product offerings.
Typical software functions in the area of "product catalog management":
- Product Data Management: Central storage and management of all relevant product information, including descriptions, prices, and images.
- Categorization: Structured classification of products into categories and subcategories to improve findability.
- Pricing Management: Administration of price lists, discounts, and special offers for various products.
- Multichannel Integration: Ability to publish the product catalog across different platforms, such as online shops, marketplaces, and social media.
- Search and Filter Functions: Implementation of search and filtering capabilities to facilitate product discovery for customers.
- Reporting and Analysis: Generation of reports to analyze sales data, inventory levels, and product performance.
- Versioning and Change Management: Management of different versions of the catalog and tracking of changes to product information.
- User Management: Control of access rights for different user groups to ensure the security and integrity of product data.
