The term "On-Page Optimization" refers to all search engine optimization (SEO) measures carried out directly on a website to improve its visibility and ranking in organic search results. The goal is to enhance the relevance and user-friendliness of the content as well as the technical structure of the website, so that search engines can better understand, index, and evaluate it.
Keyword Analysis and Optimization: Support for integrating relevant keywords into content, headings, and meta tags.
Meta Data Optimization: Editing and managing title tags and meta descriptions to improve click-through rates (CTR).
Content Analysis: Evaluating text quality with regard to readability, keyword density, and thematic relevance.
Technical SEO Auditing: Analyzing technical aspects such as loading times, URL structure, mobile responsiveness, and indexability.
Image Optimization: Compressing and properly tagging images (e.g., alt texts) to enhance loading speed and accessibility.
Internal Linking: Assisting in structuring and optimizing internal links for better navigation and link equity distribution.
Duplicate Content Detection: Identifying and avoiding duplicate content that may negatively impact rankings.
Structured Data (Schema Markup): Integrating structured data for enhanced display in search results (e.g., rich snippets).
Adjusting the title tag of a product page to include relevant keywords.
Creating SEO-friendly URLs (e.g., www.example.com/products/seo-software).
Revising H1 and H2 headings to better structure the content.
Adding internal links to related articles or product pages.
Reducing loading time through image compression and code minification.
Implementing FAQ schema markup on a landing page for frequently asked questions.
