multidimensional sales planning

What is meant by multidimensional sales planning?

The term "multidimensional sales planning" refers to an advanced approach to planning and forecasting sales activities that considers multiple dimensions or perspectives. Unlike traditional sales planning, which often relies on overall sales figures or simple time series, multidimensional sales planning integrates various factors such as products, regions, sales channels, and time periods. This allows for more detailed and flexible planning tailored to specific market segments and business needs.

Typical software functions in the area of "multidimensional sales planning":

1. Multidimensional Analysis: Capability to analyze sales data across multiple dimensions, such as product category, region, sales channel, and time frame.
2. Data Modeling: Creation and management of complex data models that represent different dimensions and their interrelationships.
3. Planning and Forecasting Tools: Tools for creating detailed sales forecasts and plans that consider various dimensions and scenarios.
4. Collaborative Planning: Support for collaboration between different departments and stakeholders to create integrated sales plans.
5. Automated Reporting: Generation of reports and dashboards that present multidimensional sales analyses and highlight trends.
6. Scenario Management: Ability to model and analyze different scenarios to assess the impact of changes in one dimension on other dimensions.

Examples of "multidimensional sales planning":

1. Regional Sales Analysis: Planning and analyzing sales strategies for different geographic regions, taking into account regional market conditions and needs.
2. Product Group Planning: Developing sales plans for different product categories or lines, tailored to specific market trends and customer preferences.
3. Sales Channel Optimization: Analyzing and planning sales strategies for various sales channels (e.g., retail, online store, wholesale) to maximize efficiency and profitability.
4. Time-Based Planning: Creating sales plans that account for seasonal fluctuations, promotions, and other time-dependent factors.
5. Customer Segmentation: Planning sales strategies based on different customer groups or segments to develop targeted offers and campaigns.
6. Dimension-Based Goal Tracking: Tracking and analyzing progress against set goals for different dimensions such as products, regions, and channels.