What is meant by Mini subscriptions?
"Mini-subscriptions" refer to short-term subscription offers where customers gain access to a product or service for a limited period. Unlike long-term subscriptions, mini-subscriptions provide a more flexible option for customers who want to initially test the offering or use it for a specific duration. Typically, mini-subscriptions last for a few weeks or months and automatically end after this period without requiring cancellation.
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Offer Management:
- Management of mini-subscription offers in the system, including duration, price, and availability.
- Creation of promotions and special offers for mini-subscriptions.
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Subscription Management:
- Capture of mini-subscription orders and payments.
- Automatic activation and deactivation of mini-subscriptions based on defined periods.
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Customer Communication:
- Automatic notifications to customers about the start and end of their mini-subscription.
- Invitations to renew the mini-subscription or upgrade to a long-term subscription.
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Reporting and Analysis:
- Generation of reports on the revenue and performance of mini-subscriptions.
- Analysis of customer behavior and preferences related to mini-subscriptions.
