What is meant by Mark overlay?
The term "brand overlay" refers to the technique of placing a logo, watermark, or other types of branding marks over visual content such as videos, images, or graphics to reinforce brand identity and ensure brand protection. This technique is often used to ensure that the brand is prominently visible in all published media and to prevent unauthorized use.
Typical software functions in the area of "brand overlay":
- Automatic Placement: Software can automatically position brand overlays at predefined locations within an image or video.
- Transparency Settings: Adjusting the transparency of the overlaid logo or watermark to ensure it remains visible without obscuring the underlying content.
- Scalability: The size of the brand overlay can be adjusted based on the resolution and format of the underlying content.
- Batch Processing: The ability to apply brand overlays to multiple files simultaneously, saving time and ensuring consistency.
- Customizable Templates: Providing templates that allow the brand overlay to be tailored to specific design requirements or campaigns.
- Dynamic Adjustment: The overlay can automatically adapt to the movement or cutting of the underlying video to maintain consistent brand presence.
Examples of "brand overlay":
- Watermark: A semi-transparent logo placed over an image to indicate authorship.
- Channel Branding: A TV channel places its logo in a corner of the screen throughout the broadcast.
- Product Presentation: Overlaying a company logo on a product image in a presentation or advertisement.
- Campaign-Specific Branding: Temporary overlay of a special logo or slogan on promotional materials during a marketing campaign.
- End Cards in Videos: A final frame of a video with the company logo and contact details.