What is meant by Follow-up articles?
The term "follow-up articles" refers to products that are related to a main article and serve as complements or continuations of it. These articles are often designed to enhance the use of the main article, improve its functionality, or form a continuous product line.
Typical software functions in the area of "follow-up articles" include:
- Product Linking: Creating and managing connections between main articles and their follow-up articles.
- Automatic Recommendations: Suggesting follow-up articles based on the purchase or use of the main article.
- Inventory Management: Monitoring and managing the inventory of follow-up articles in relation to the main articles.
- Purchase History Analysis: Analyzing purchase history to identify and offer suitable follow-up articles.
- Promotion Management: Managing special promotions or discounts specifically for follow-up articles.
- Product Categorization: Assigning follow-up articles to main articles in product catalogs and databases.
- Cross-Selling Functionality: Integrating cross-selling options to offer follow-up articles when purchasing the main article.