Engagement Score

What is meant by Engagement Score?

The term "Engagement Score" refers to a metric that indicates the level of interaction and involvement of a target audience with a product, service, or brand. It is commonly used in marketing, sales, and customer retention to assess user or customer behavior. A high engagement score indicates an active, interested, and satisfied audience, while a low score may signal a lack of interest or insufficient interaction.

Typical software functions in the area of "Engagement Score":

• Data Collection: Automatic collection of data on user interactions, such as clicks, time spent, and page views.
• Score Calculation: Generation of an individual score based on predefined criteria and weighting.
• Segmentation: Grouping users based on their engagement score for targeted communication.
• Trend Analysis: Detecting changes in engagement over specific time periods.
• Reporting: Creating detailed reports on audience engagement for marketing and sales purposes.
• Notifications: Automated alerts when significant changes in engagement scores occur.
• Integration with CRM: Linking the engagement score to CRM systems to improve customer service.
• A/B Testing: Supporting A/B testing to evaluate the impact of different strategies on the engagement score.

Examples of "Engagement Score":

• High Engagement Score: Users regularly interact with the platform, participate in events, or frequently open emails.
• Medium Engagement Score: Users show sporadic interest and interact with content occasionally.
• Low Engagement Score: Users show little to no interaction or have discontinued using the platform.
• Rising Engagement Score: User activity increases due to targeted measures, such as new content.
• Declining Engagement Score: User activity decreases, potentially indicating declining interest or competing offers.