"Ad sales" refers to the process of selling advertising space or placements in various media, such as print media, online platforms, or social media. This process typically involves acquiring advertising clients, advising on advertising opportunities, creating proposals, closing advertising contracts, and processing payments.
Typical functions of software in the "ad sales" domain include:
Customer management: The software allows for the management of customer contact information, sales history, and communication records.
Proposal and order management: The software supports the creation of proposals and management of advertising orders, including pricing, duration, and placement details.
Availability checking: The software provides features to check the availability of advertising space or placements based on the booking period and already booked ads.
Pricing and discount management: The software enables the setting of prices for various advertising options as well as the management of discounts and special offers.
Payment processing: The software supports payment processing, including invoicing, payment collection, and accounting.
Reporting and analysis: The software provides features for generating reports on sales performance, revenue, customer activities, and advertising effectiveness.