Microsoft, 4D Gold Partner
Business Unit muellerPrange knk Business Software AG
- Software Manufacturer
- Software Vendor
- IT Service Provider
Our innovative systems support print, online and digital media, publishers and marketers. We offer you comprehensive solutions for your advertising management, your commerce and reader business and for your editorial team. Based on a central CRM, our systems cover all processes in a media company.
One of your core tasks today is the diversification of your media. You react flexibly and quickly to the latest trends, and act in a target- and interest-group-oriented manner. You want to quickly bring special-interest and special-focus products, new distribution channels, new advertising media and business models to market.
In this stormy media world full of changes, you are looking for a system partner who understands your specific requirements, your needs, your own identity, your ideas.
CRM as the decisive strategic function in the company. Seamless customer management using ONE CENTRAL database for advertising AND reader customers. Comprehensive for marketing, sales, ERP and BI.
Marketing to generate leads and prospective customers using precise target group selection.
Your well-informed team works with stored workflows and milestones in Sales in cross-media ad sales.
ERP – there is nothing in the media industry that cannot be handled commercially by our systems!
Business Intelligence generates descriptive or action-triggering statistics at the push of a button.
Actionable data – your data is used to initiate sales activities
Harmonized system environments with functional interfaces to third-party systems
We don't just support your media company with our innovative solutions. Our secret is to think about your processes and your future
Commercial applications for cross-media companies:
muellerPrange products can be installed and operated in the traditional way on company servers. Or they come from the wall socket. With monthly usage fees instead of license costs. Without the need for a server infrastructure. With maintenance and availability guarantees.
More than 300 media houses with more than 3,700 publications work successfully with the solutions from muellerPrange in a wide variety of media genres. Why not you too?
Get in touch!